Sole designer and software engineer for a personalized vitamin subscription startup. Worked directly with a nutritionist and business stakeholders to define content, then owned the complete digital presence from design through production, including packaging and advertisement videos.
Design and development
nutritionist and stakeholders
Digital presence
About this work
Vitamin Packs was a personalized vitamin subscription startup with no existing product, site, or brand. As the sole designer and software engineer, I owned all design and front-end work across the full engagement, from initial content definition with the nutritionist through production.
The site includes a personalization flow where users enter their name and lifestyle to generate a custom vitamin pack, six hero concepts targeting different audience segments, a knowledge center with editorial content, ecommerce, expert and science credibility sections, and a customer story section with real user profiles.
This engagement also included packaging design for the physical product and the production of advertisement videos.
Contributions
Designed the complete site including the personalization flow, customer story section, expert and science credibility sections, knowledge center, ecommerce, and hero concepts across multiple audience segments.
Engineered the complete front-end as the sole software engineer, taking the product from initial design through production including the personalization flow, ecommerce, and editorial sections.
Worked directly with a nutritionist and business team to define product content, messaging, and requirements across the full experience before a single screen was designed.
Designed physical packaging materials for the product and produced advertisement videos, extending the brand beyond the site across physical and media touchpoints.
Selected work
The complete Vitamin Packs site including the full homepage layout, personalization flow, customer stories, knowledge center, and ecommerce, plus hero concepts and the coming soon page.
Principal Designer & Software Engineer
