Vitamin Packs

Sole designer and software engineer for a personalized vitamin subscription startup

Sole designer and software engineer for a personalized vitamin subscription startup. Worked directly with a nutritionist and business stakeholders to define content, then owned the complete digital presence from design through production, including packaging and advertisement videos.

UX Engineering

Design and development

Content lead

nutritionist and stakeholders

Full ownership

Digital presence

About this work

Sole designer and engineer across the entire product

Vitamin Packs was a personalized vitamin subscription startup with no existing product, site, or brand. As the sole designer and software engineer, I owned all design and front-end work across the full engagement, from initial content definition with the nutritionist through production.

The site includes a personalization flow where users enter their name and lifestyle to generate a custom vitamin pack, six hero concepts targeting different audience segments, a knowledge center with editorial content, ecommerce, expert and science credibility sections, and a customer story section with real user profiles.

This engagement also included packaging design for the physical product and the production of advertisement videos.

Contributions

Full ownership across design, engineering, and brand

UX and visual design

Full site design across every page, state, and user type

Designed the complete site including the personalization flow, customer story section, expert and science credibility sections, knowledge center, ecommerce, and hero concepts across multiple audience segments.

Software engineering

Front-end engineering across the full site from concept to production

Engineered the complete front-end as the sole software engineer, taking the product from initial design through production including the personalization flow, ecommerce, and editorial sections.

Content definition

Content strategy defined directly with a nutritionist and business stakeholders

Worked directly with a nutritionist and business team to define product content, messaging, and requirements across the full experience before a single screen was designed.

Brand and production

Packaging design and advertisement video production

Designed physical packaging materials for the product and produced advertisement videos, extending the brand beyond the site across physical and media touchpoints.

Selected work

Full site design across every page and user type

The complete Vitamin Packs site including the full homepage layout, personalization flow, customer stories, knowledge center, and ecommerce, plus hero concepts and the coming soon page.

Full homepage layout
Vitamin Packs, full page layout
Coming soon page
Vitamin Packs, coming soon page
Hero concepts and audience segments
Vitamin Packs, hero case-study option
Vitamin Packs, hero case-study option
Vitamin Packs, hero case-study option
Vitamin Packs, hero case-study option
Vitamin Packs, hero case-study option
Stefanni Becker

Principal Designer & Software Engineer

Built in the Pacific Northwest
© Stefanni Becker 2026