UX, front-end development, and full customer journey for AT&T Business

Requirements definition, UX design, and front-end development across the complete AT&T business customer experience, from acquisition banners and onboarding landing pages through ecommerce, checkout, order confirmation, SMS onboarding, and a device-targeted email program spanning iOS and Android.

Full journey

Acquisition through post-purchase

Multi-channel

Web, email, and SMS

Device-targeted

Web, iOS, and Android

About this work

Sole designer and developer across every customer touchpoint

Defined requirements, designed every screen and experience, and built the front-end across the full AT&T business customer journey. The work spans a new customer onboarding portal with plan detail, accessories ecommerce, and upsell placements; a cart and checkout flow with business discount logic; order confirmation and post-purchase cross-sell; SMS onboarding for new activations; acquisition and Signature Program banners in multiple creative directions; and a device-targeted HTML email program with separate iOS and Android executions across four template types.

Traveled to Texas for on-site workshops to define requirements and align stakeholders across the engagement.

Contributions

UX and development across web, email, and SMS

Requirements definition

Defined product requirements and user journeys across the full engagement

Defined product and experience requirements directly, working with stakeholders on-site in Texas to align on scope and direction across every surface of the customer journey.

UX design

E2E UX from acquisition through post-purchase

Designed the complete business customer experience including onboarding landing pages, plan detail layout, accessories ecommerce, cart, checkout, order confirmation, and Signature Program banners in multiple creative directions.

Front-end development

Built and shipped production front-end across web and email

Developed the front-end across landing pages, ecommerce flows, and a full HTML email program. Coded device-targeted emails with separate executions for iOS and Android users within the same campaign system.

Device-targeted campaign

iOS and Android executions across four template types

Designed and built a scalable HTML email system with separate creative executions targeting iOS and Android users, covering featured offers, flat offers, brand offers, and bundle promotions, all within a single campaign framework.

Selected work

The full customer journey across every surface

The images below show the complete business customer experience from acquisition through post-purchase, including the onboarding portal, ecommerce flow, SMS onboarding, acquisition banners, and the device-targeted email program for iOS and Android.

Fully responsive, new customer onboarding landing pages

Apple, Device-targeted, campaignS

AT&T SMS onboarding and customer screens

Checkout and order confirmation

eCommerce, Accesories catalog, cart, checkout, and order confirmation

Acquisition banners, AT&T Signature Program, multiple creative directions