High-volume digital campaigns across T-Mobile's full consumer platform - plus foundational UX logic for ScamShield that survived a complete rebrand and migration into T-Life, serving over 10 million customers today.
ScamShield users
app • ecommerce • sms
Logic survived full rebrand
Designed the core UX logic for ScamShield, including protection toggles, caller ID controls, spam filtering settings, and the full manage calls flow with allowed, blocked, and send-to-voicemail lists.
When T-Mobile migrated its entire platform into T-Life, this UX architecture came with it intact. It remains in use today serving over 10 million customers.
SCAMSHIELD CUSTOMERS
UX survived full migration into T-Life
About this work
Designed the core UX logic and flows for ScamShield, T-Mobile's anti-scam protection product. That work survived a full platform migration into T-Life, T-Mobile's unified app, and remains in use today serving over 10 million customers.
Also designed multi-channel digital campaigns across T-Mobile's consumer platform, including product landing pages, fully built-out prototypes in Axure RP Pro, website graphics, affiliate banners, homepage placements, browse modules, device-targeted HTML emails, and seasonal campaigns like T-Mobile Tuesdays with Nike, Shell, and Fitbit.
Contributions
Designed campaigns across T-Mobile's full consumer platform including landing pages, homepage placements, browse modules, affiliate banners, and seasonal promotions. Worked across multiple engagements and campaign cycles at the pace and volume a national carrier requires.
Designed the flows and interaction models for ScamShield, serving over 10M+ customers, including protection toggles, caller ID controls, spam filtering settings, and the full manage calls flow with allowed, blocked, and send-to-voicemail lists. This architecture survived T-Mobile's complete platform migration to T-Life.
Coded HTML emails with separate creative executions for iPhone, Android, and Galaxy users within the same campaign. Responsive builds personalized by handset, produced consistently across a high-volume send cadence.
Designed and produced multi-channel campaigns for T-Mobile Tuesdays partnership promotions with Nike, Shell, and Fitbit, spanning email, landing pages, and digital placements.
Selected work
A cross-section of campaign work produced for T-Mobile's consumer platform. This work spans seasonal partnerships, responsive placements, product landing pages, and brand campaigns.
Principal Designer & Software Engineer
