Front-end developer and technical prototyper for a high-profile A/B testing program at Washington's number one ranked hospital system. Implemented Google Optimize, governed Google Analytics and Tag Manager infrastructure, mentored the UW Medicine team on UX, accessibility, and implementation, and launched tests that directly accelerated their testing program.
View live site: uwmedicine.org
Ranked hospital system in Washington
Google Optimize • A/B testing
UX • a11y • GTM • Coding
About this work
Served as the front-end technical prototyper and developer for a series of high-profile A/B testing initiatives at UW Medicine. Implemented tests in Google Optimize, built the CSS infrastructure and variables needed to support reliable test tracking, and kept the team informed of progress daily. The work launched tests in a short timeframe, producing data that informed development decisions and accelerated the testing program.
Governed Google Analytics and Tag Manager infrastructure across the site, and mentored the UW Medicine team on UX best practices, accessibility standards, and implementation, building their internal capability over the course of the engagement.
Contributions
Built and launched A/B tests in Google Optimize, implementing the CSS classes and variables needed for accurate tracking and reliable data. Communicated progress daily and delivered tests on tight timelines.
Governed the Google Analytics and Tag Manager infrastructure for Washington's number one ranked hospital system, ensuring data reliability across the site and supporting informed decision-making.
Contributed UX design across patient-facing pages including the homepage, appointments, urgent care, provider search, and clinic and hospital finder, across desktop and mobile.
Built internal capability by mentoring the UW Medicine team on UX principles, accessibility standards, and front-end implementation practices over the course of the engagement.
Selected work
The images below show fully-responsive patient-facing pages across the live UW Medicine site, including the homepage, appointments, urgent care, provider search, and clinic and hospital finder. A/B testing was extensively performed on multiple versions of the pages below, as well as additional internal pages.
What colleagues say
What she said
"There is no other person I would have wanted to collaborate with... Her meticulous attention implementing the CSS classes and variables we needed was core to the success of tracking performance and ensuring our data was reliable... Development was fast..."
Principal Designer & Software Engineer
